This year, I’m in charge of getting the custom yard signs printed up. We do things right in my neighborhood. We actually have a planning committee, and a promotion budget. Everyone kicks in $20 dollars for signs and advertising, and starting a couple weeks before the big day we bombard the county with news of our sale. We don’t go as far as some community yard sales I’ve heard of, with a mailing list featuring custom postcards and email blasts, but still, I was impressed when I moved in with how things are done around here.
All the advertising and planning really works. By 7am on the big day, our street is flooded with people in cars looking for that super bargain. By nine, traffic is insane, and parking becomes an issue. Many of us are sold out by then.
One side effect of the good advertising, and the high foot traffic, is that we always get better prices for our junk then we would if we were operating alone. The average garage sale draws a few dozen people, who pick over the tables looking for that 25¢ steal. We found out pretty quickly that if you have two thousand people tramp through your lawn on a Saturday morning, you’ll generally find someone willing to pay ten dollars for your used toaster.
So, that’s my advice, gang up with all your neighbors, do a little planning, and have a community yard sale all at once. You’ll draw more people, and get more money with a little extra work.]]>
I’m not kidding when I say that this conversation could well have happened between my husband and me just yesterday.
Boing Boing via Sociological Images]]>