A high school in Cincinnati, Ohio is basically bribing their students with gift cards to attend school and do so on time.
You know what? Bribery works.
Any parent will tell you that. At least, any honest parent.
The thing is, research shows that when you repeat a certain behavior so many times, it actually becomes a habit, rather than something you are forced to do.
Since the school is facing high truancy rates, extremely (almost criminally so) high dropout rates, and a high poverty rate among their student population, they have my blessing.