Lego, I’m Disappointed

You may have heard by now that Lego has come out with a new line designed specifically for girls.

And you know, I’m good with that. I think that even though the concept of Lego is universal, not every girl wants to build police cars and assault vehicles and whatnot.

But this?

This seems just a bit too genderized for me. I don’t have a problem with having things like the tree house or the pet house, but why oh why does everything have to have pink and purple? Could they have not launched the new sets with regular colors?

This is an old advertisement from the 70’s (I think) in which the girl, admittedly a bit tomboy-ish looking, is holding a creation built out of standard Lego bricks.

What happened between then and now?

I had my own Lego sets in the 70’s, and granted, it was a “house” set with a kitchen and living room, but I loved it. It wasn’t pink or purple or glittery, and yet it was one of my favorite toys.

Imagine that!

2 Responses to “Lego, I’m Disappointed”

  1. marvel January 4, 2012 at 3:32 pm #

    As someone who spend a half hour scouring the three rows of Legos (legos, not Duplos, the 3 year old, she does not like being condescended to) at ToysRUs on Christmas Eve, desperate for a set that did not include monster alien robots or Ninja pirates, I for one will appreciate girl-oriented Legos. (I settled for construction vehicles. Happily the 3 year old, she likes the trucks.)

    However, it would be nice to have some gender-neutral sets that fall between the pink and purple fashion designer pet shop and the blue and black alien Ninja robot warriors!

  2. LeahZ January 4, 2012 at 4:17 pm #

    I bought the “boys” starter lego set rather than the “girls” set – why does everything have to be gender-specific! Once you get past the starter set, it is almost all just themed lego, which is too bad…