Cynthia Rowley is designing a new capsule collection for Target, which normally is not big news.  I mean, she’s nice and all, but a headline-maker, it ain’t.

However, it’s a different story when the collection is comprised completely of Pampers.

Yes, it seems that in order to compete with the mind-bogglingly weird Huggies diaper jeans collection, Pampers comissioned good ole Cynthia to preppy up your infant’s bum.

I’m not here to discuss the relative merits of classic denim over madras, as odd as that feels when I’m referring to diapers.  Nor am I here to dilute the discussion with how bad for the environment disposable diapers are, we all know that.

No, what I want to address is the wonderment why anyone would think a child’s diaper should be seen by anyone but the person changing them.  Maybe it was the way my mama raised me, but in my eyes, seeing a diaper is gauche, akin to seeing someone’s underwear.  I don’t want to see underwear, period.  And I don’t know why anyone would want to show their child’s underwear to the general public, no matter how cutely it is patterned. Viewing of underwear should be an “oops,” not an aspiration.

So let’s hope that unfettered diaper viewing is not the next Big Thing.

Fellow parents, I beg you.  Don’t do it!

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