Things I Hate: The Avatar Happy Meal
Tuesday, December 29th, 2009By Glinda
What is McDonald’s thinking?
Now listen, before y’all go judgy-judgy on me for eating McDonald’s, I’ve got a two month old, a seven year old, and I’m moving residences next week. So yeah, we got some McDonald’s because I didn’t feel like cooking after spending a day wrapping up all my fragile glass items. Which happens to be a lot, which in turn makes me wonder how the hell I got so many fragile glass items.
Anyhoo, it seems that the new Happy Meals are Avatar-themed, to which I say, WTF?
If I’m not mistaken, Avatar is rated PG-13 and I have the feeling that there isn’t a large contingent of 13 year olds that still eat Happy Meals. So why is my kid receiving a toy from a movie in which he has at least five more years until he can even think of seeing it?
The figures have extremely limited play value, and they mean absolutely nothing to him because he doesn’t even know the movie exists. So why force the marketing onto a demographic the movie by all indications shouldn’t even be attempting to reach?
I’ve got lots of questions in this post, to which most of them only McDonald’s can answer. I say most because even though they are a rich, powerful company, I don’t expect them to know why I have so many lead crystal vases.