Yesterday Glinda pointed out an expensive shoe gimmick aimed squarely at nostalgic parents, which was destined to fail with children, its purported market. Today, I’d like to point out an expensive experience gimmick aimed squarely at nostalgic parents, which is destined to fail with children, its purported market.

The Eloise Overnight:
The Live Like Eloise Slumber Party Package accommodates six guests and includes a suite, a copy of The Eloise Guide to Life, Eloise DVDs, Eloise postcards, Eloise snacks, rollaway beds, and a trophy party for elementary schoolers, or, the hotel hopes, a “girls night” for adult women. It starts at $3,595.
The regular Live Like Eloise Package-no party-starts at $895 per night, and is intended for families. It includes the night in a Deluxe Rose Suite, with the promise of an upgrade; a copy of Eloise; a Super Duper Sundae with whipped cream and sprinkles; and Eloise postcards with complimentary postage.
How about this instead for the hardcore Eloise fan who still wants to make her kid happy: get the kid a book
, yourself a kilt with suspenders, and listen to Gawker’s advice:
…the kid is like, just give me a fucking iPhone, you wastrels.









