Midlife Crisis Barbie

March 5, 2009 in Big Bad Business, Shopping, That's Just Wrong with 4 Comments

She’s turned 50. She’s gone through more careers than you and I have had hot dinners, worn and worn out more evening gowns and trendy separates than any real woman this side of Ivana Trump. She’s seen it all in her half-century, done most of it, and has the scrapbooks to prove it.

Now what?

Tattoo Barbie.

Yes, for the second time (the first attempt, in 1999, was heartily rejected by the market) Barbie is getting some ink, and this time, she can share it with your little girl!

She comes with a set of tattoo stickers, which can be placed anywhere on her body.

The set also has a tattoo gun that’s similar to a water gun, so kids can stamp tattoos on her clothes and themselves.

Mattel says the tattoos for kids are temporary and wash off…

Mattel says they have no plans to discontinue the doll saying she gives girls a chance to express themselves and be creative.

Once. And then regret it for the rest of their lives.

About raincoaster: Small. Stealthy. Snarky.

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4 Responses to “Midlife Crisis Barbie”

  1. Limespark March 5, 2009 at 3:01 pm #

    Not everyone who gets a tattoo regrets it for the rest of their life!!…though I do agree heartily that this is an obvious marketing ploy. If it was a Barbie you could draw on with markers, great, that’s creative and fun- this is crass.

  2. raincoaster March 5, 2009 at 6:10 pm #

    But everyone who gets a Winona Ryder tat does regret it, and the surest sign of impending divorce is the matching wedding ring tattoos.

  3. Jennie March 6, 2009 at 1:42 am #

    Nah, it’s the name tats around the neck that positively guarantee divorce. And after Midlife Crisis Barbie comes Cougar Barbie. Check her out!

    http://www.youtube.com/watch?v=IjDmCEJokZs

  4. raincoaster March 6, 2009 at 9:45 am #

    I thought about posting that, but it’s just too close to home. Oops, did I say that?