Wee WWE
By raincoaster
File this under That’s Just Wrong.
Because the average child’s day just doesn’t include enough opportunities to view or conduct stylized physical violence, that bastion of taste and nurturing World Wrestling Entertainment has launched a website, magazine, toy line, and (tentative) television show to feed this perceived need. Did someone cancel the Road Runner while I wasn’t looking or something?
From Variety:
“A large percentage of children in America get introduced to our brand from 6 to 10 years old,” said Geof Rochester, exec VP of marketing for WWE. “We said, ‘We have a strong kids audience; let’s embrace that.’ We want to have a lifelong relationship with these kids…Anything we do, we do multiplatform,” Rochester said. “As we look at the kids marketplace, we’ll attack it the same way.”
Sounds to me like somebody needs a little Time Out.
