The New York Times reports that Nair, not happy with reaching every grown person on the planet with a pair of X chromosones (and maybe a few XY’s to boot) who might want to remove their unwanted hair, ups the ante with Nair Pretty.
Nair Pretty is specifically targeted to 10-15 year olds.
Uhhhh, when I was ten, I don’t think I was even remotely concerned with hair removal. And I consider my young self to have been fairly girly and a little overly concerned with her looks, as most pre-teen girls are.
Unfortunately, this is where the problem lies. Today’s society is more obsessed than ever with looking perfect. Pre-teen girls are especially susceptible to this kind of marketing ploy because it plays upon their insecurities. It makes them look at their legs, probably covered with peach fuzz and think, “Yuck, that needs to go.”
Stacy Feldman, vice president of marketing for the company who sells the product, is quoted as saying, “When a girl removes hair for the first time, it’s a life-changing moment.” Life-changing? Is she trying to put leg hair up there with the first kiss? I am shocked, just shocked, that this person who only wants to make money off your kids would say something like that.
And, check out the “Mom’s Corner” portion of the Nair Pretty website. All the advice on talking to your daughter about the onset of puberty from a faceless mega-corporation you could ever ask for!
But hey, why am I suprised? This is the same country where Bratz dolls outsell Barbies. It was only a matter of time.